Is the Maruti Tour M just a re branded Ertiga for fleet operators?

The Maruti Tour M is usually considered a stripped down version of the Maruti Ertiga MPV aimed at commercial buyers and fleet operators. The Ertigo shares the same basic design and mechanicals as the Ertiga, but with fewer features and more of an utilitarian bent. The move has kicked up debates on if it's a smart business decision by Maruti to enter the commercial vehicle segment or if it's a move to dilute the Ertiga brand. However, some believe it to be a win win situation for both, businesses get affordable transportation options and Maruti can increase sales volumes. Others worry it might mar the Ertiga's image as a family car. The debate is often about how to balance increasing market share and keeping brand perception in different segments.