Is the Kia Ceed’s resale value worse than more established brands?

When you buy a new car it is important to consider resale value as it will impact on the total cost of owning the vehicle. As a brand, Kia has long been associated with giving you more 'bang for your buck,' which has often weighed down on the resale values compared with those other, perhaps more illustrious, marques. This trend may be changing, however, with recent improvements in quality and perception. As a core model for Kia, the Ceed has a lot of importance in this equation. But some say that Kia's improved reputation and the Ceed itself, with its competitive features, make it a good bet for resale. Some argue that it can't even match the residual values of established European brands. There’s also the question of how different variants of the Ceed hold their value — do sportier or higher spec models hold their value better in the used market?