Has Hyundai Tucson's value proposition still not chewed into the luxury brands?

Coming in higher trims, the Hyundai Tucson has a lot of features and a level of refinement that is in line with some entry level luxury SUVs. It has advanced tech, stylish interior materials, and a lot of safety features, and is pitched as a value alternative to more expensive brands. But with that comes the increased likelihood that fully loaded Tucsons could arrive at price points on par with base model luxury SUVs from brands like Audi, BMW, or Lexus. The issue is whether the Tucson can hold a candle to these already established names in those areas that matter: overall quality, driving experience, brand prestige. Backers say the Tucson is the better value, with more features for less money, while detractors point to the luxury brand experience and higher resale values to explain the premium. The question revolves around whether or not a fully loaded mainstream brand vehicle or one that is more sparsely equipped luxury model is the better choice for buyers in this price range, and if the Tucson's value proposition is strong enough to pull buyers away from the luxury badge allure.