Can the new Dzire's premium features kill the 'value-for-money' appeal that made it popular?

For years, the Maruti Dzire has been synonymous with the reliable, fuel efficient sedan that the budget conscious have lapped up. But it looks as though the latest iteration is moving into more premium territory, with features such as a 360 degree camera, advanced driver assistance systems (ADAS) and a more upmarket interior. Sure, these additions do make the Dzire more appealing on paper, but they also give rise to worries that prices will increase and maintenance costs will shoot up. But others say, these premium features are unnecessary for the Dzire's target market and may alienate its core customer base. To others, it’s a natural evolution of the model to remain competitive in a crowded market where features are getting richer and richer. The question is whether Maruti can keep the Dzire's value proposition intact with these upmarket features, and if this would dent the car's standing in the fleet operators' and first time buyers' market.